buy & wear a stunning gown then wear old mismatched sneakers because they were cheap?
You have invested valuable time and money in a brilliant logo, but building a successful brand is more than a logo applied to business cards ordered from an online printing site.
A brand used properly builds trust in YOU + YOUR product, and we all know consumers buy products they trust. Your clients will be more impressed when they see every element that your brand touches is flawless, from business cards to signage.
- Branding + Style Guides
- Marketing Materials
- Influencer Kits
- Digital Assets
- Social Media Templates
- Investor Presentations
- Web Design
- Event Branding
- Décor Graphics
- Tradeshow Graphics
Regardless of the type of assignment, this process of design remains the same. I’m a little bit obsessed with all things design; typefaces, colors and consistency. It’s actually a benefit to help me in creating brilliant, memorable designs.
Let’s gain an understanding of your business and objectives. This is where we will uncover what you already have to work with. For example, tag line, text, graphics or photography. I work with copywriters and photographers. I’m able to photo edit, should you need those services. A stage where you do a bit of homework and think about my in-take questions. What are your company’s goals? Who are your target customers? What makes your business unique?
This document establishes a common understanding of our shared goals. It’s a necessary tool with a design strategy for executing your needs. It will contain all of the specific and relevant information of the project like objectives, time-line, production and deliverables.
design concept & execution
The stage where there is a good chance of getting a text from me with a picture of something that reminds me of you and your project. I’m sketching, brainstorming and conceptualizing designs to fit your unique brand and differentiate you from your competition.
We will work together on details like paper selection, printing techniques, packaging materials, typefaces and color palettes are thought through.
All of these elements are collected on a mood board for us to confirm that the direction is meeting our creative brief. We’ll discuss, then I’ll execute my ideas.
Don’t worry about offending me. Revisions are a totally normal and expected part of any design process. It’s meant to be a slight modification or course correction towards the final design. A revision can be a change in colors, font size or placement of text; even the copy itself. Three to four rounds of revisions are included in most packages, but will depend of the scale of your project
Once the designs are approved, the final deliverables as stated in the creative brief will be sent.
Hi-resolution files, like JPEGs or PDFs are provided if you are handling the printing process. If you don’t want to worry about the production, you have the option for me to manage it and have the printed pieces delivered directly to you.
You will now have the visual tools you’ll need to communicate with your customer and continue your success. However, I’m never more than a phone call away.