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Michelle’s Bakery & Cakery: Logo Identity for a small Kosher bakery. Client wanted a fun whimsical logo to represent her style of treats.
Elements: Logo, business card, letterhead, advertising and direct mail postcard.

ISF Jewels: Logo uses rose gold and abstract gemstones for a high-end jewelry boutique.
Elements: Logo horizontal and square formats

District L Interiors: Washington D.C.- based interior design firm wanted an identity that represented their style and location. Two typefaces combined made an original L that displays the two partners’ design approach is interwoven into the iconic D.C. traffic circles.
Elements: Main logo, sub-mark and business card

Dose: Created an upscale identity for a new candle company to target the luxury market. The client wanted to incorporate a colorful pill into the logo. The two halves of the pill represent the letter D that is used for the sub-mark and the use of a small flame illustrates the brand category.
Elements: Logo

Freehold Jewish Center: FJC needed an updated logo that represented their heritage of farming.
The Tree of Life is woven into the new logo for their 100th anniversary.
Description: Logo

Laura Schreiber Voice: Voice over artist needed a logo that represented her voice + personality; fun + bubbly.
Elements: Logo and tagline

Levin Genealogy Consulting: Identity for a forensic genealogy consulting firm. The logo suggests family tree without using the typical and expected visual of a tree.
Elements: Logo, business card and letterhead

Lisa Taylor Interior Design: Identity for an Architectural Interior Designer. The idea of the logo uses the clients’ initials to illustrate a floor plan; which is an integral part of their service.
Elements: Logo, sub mark, business card + letterhead

Sweet Ali Custom Confections: Sweet Ali dips cookies and other snacks in chocolates and then customizes them for your event or celebration. The logo uses an Oreo, Ali’s best-seller, with a happy and playful font choice that creates a sweet logo!
Elements: Logo, business card and sticker

Titan Capital Management: Logo for a financial management company. Inspired from the stock exchange ticker, the green up arrow predicts positive gains.
Elements: Logo

Vail Segway: Logo for a Segway tour company based in Vail. The logo gives a hint to an electric experience with the G representing a power icon.
Elements: Logo and tagline

Barneys New York: Corporate Gift Program brochure to give a brief scope of the unique corporate services that Barneys New York has to offer: decorating, personal shopping, and restaurant events.
12-page self-mailer

Lazare Kaplan Diamonds: Series of brochures for the world’s most renowned supplier of cut and polished diamonds. Featuring the bridal, 3-stone and right-hand ring collections.
8-page brochures

Monica Rich Kosann: Holiday catalog for Image Cases inspired from vintage compacts for Neiman Marcus shoppers. Designed to simulate an actual Image Case.
8-page self-mailer

The Peninsula Hotels: A promotion for one of the world’s most renowned hotel groups. The New York and Chicago properties enticed guests with a free night when booking a 3-night stay. Mailed to American Express Platinum Card® holders.
2 cards with custom envelope

Peninsula Spa: Spa collateral for one of the world’s leading hotels.
8-page services brochure with price booklet and gift certificate

Photos by Katheryn Huang Photography

Cartier Grand Slam: Invitation to an annual tennis tournament in the Hamptons sponsored by Cartier. The benefit supports the American Cancer Society.
Invitation, RSVP card, 8-page event program, raffle books, event posters and local advertising

Boathouse Rocks The Tavern: Winner of a design competition for amfAR’s annual fundraiser at Tavern on the Green.
Event Branding, invitation, RSVP card, event tickets, program, check stuffers and local advertising.

JSPRAA – Jersey Shore Public Relations & Advertising Association: Invitation to JSPRAA’s 36th annual Jasper Awards. An awards celebration that honors excellence in communications in New Jersey.
Event branding, invitation, RSVP and sponsorship card, call for entries postcard

Paul Stuart: Spring catalog for the classic men’s clothier. The fresh design embraces colors, patterns and textures to help men create their own aesthetic style.
12-page self-mailer with die-cut front cover

Susquehanna Financial Group: Marketing kit for an international financial group. Sell sheets illustrate the different algorithms, explained ​how and when they are best used.
Pocket folder, 8 sell sheets, trade booth design and trade advertisement