philosophy + principles
Smart + sophisticated design should not be complicated.
It’s really a privilege to use my talents to participate in a larger cause by helping others achieve their personal + professional goals through design.
Do you or someone you know have food allergies? I created food allergy chef cards to help those like my daughter dine out safely. Download one.
Share or print many. Bon Appetit!
It’s essential to any successful project + relationship.
It saves everyone time + money.
Both are assets to be valued
“Design is the silent ambassador of your brand.”
-Paul Rand
A Brief HistorY
I’ve always had a love affair with art and design. I can still remember the 3-fold brochure (officially know as the tri-fold) I cut with actual scissors and pasted for a 6th grade Social Studies assignment. Did you know Amsterdam has more bridges than Venice?
As a child, I read that, “If you do what you love you’ll never work a day in your life.” – Confucius
I kept thinking how do you make a living with that attitude? Thankfully, I discovered commercial art in college and realized Confucius is right. Isn’t he always?
Designed weekly newspaper and magazine ads, outdoor advertising for taxi tops and billboards. Produced designer trunk show invitations. Art directed photoshoots and created memorable seasonal catalogs.
Packaging Art Director for their exclusive private label lines — designed and produced everything from woven labels, to hangtags and signage for in-store events.
Boutique NYC design studios and advertising agencies; direct-mail pieces, print ads, media kits, specialty brochures and invitations for high-profile clients including: The Peninsula Hotel & Spa, American Express, Paul Stuart, Lazare Diamonds, Mount Sinai School of Medicine, and The American Cancer Society.
Established in 2009. Clients include: Aquamarine Capital Management, Barnes & Noble, Compass Psychological Services, District L Interiors, Dose Candles, DC Talk Therapy, Floris Special Events, Honeywell International Inc., ISF Jewels, Laura Schreiber Voice, Michelle’s Bakery & Cakery, New Jersey Tax Appeals, Starkarp Productions, Susquehanna Financial Group, Sweet Ali Custom Confections, Temple Shaari Emeth Early Learning Center, Tyll Engineering, and Vail Segway Tours.
Memberships + Associations
An industry experience where premium suppliers, luxury brands & designers collaborate for impactful packaging development.
The oldest & largest professional membership organization for design. Built to enhance the value of design across all disciplines.
A society of creative professionals involved in career development, skill enhancement and industry knowledge.
A global community of packaging designers that highlight the importance and value of design for brands in today’s world.
